It started with a village that emptied out.

I'm Shaleen. I grew up in the Himalaya, in a village of pine forests, apple orchards and stone houses. Year after year the winters got shorter and the apple blossoms came early, confused by warmth that shouldn't have been there.

Work dried up, families moved to the cities, and our village ended up on a list of the ghost villages of the Himalayas. I still don't have a neat answer for that. What I do know is that the stories of these places are worth more than the noise most brands make.

Project Vanni is how I put those stories to work. We help brands find the human inside them, tell it honestly, and let people choose them because they care, not because they were pushed.